WEBSITE REDESIGN CASE STUDY
MTK Screws
Before & After
A full front-end rebuild for Aggarwal Industries (MTK Screws) — what the client had, what an industrial B2B fastener brand actually needs, and what WebGraha designed and delivered.
Prepared by WebGraha for MTK Screws
2026
SECTION 01 · WHAT WE GOT
MTK SCREWS · CASE STUDY
The client, and the site we inherited
Aggarwal Industries trades as MTK Screws — a Delhi-NCR stainless steel and high-tensile fastener manufacturer with roots going back over 40 years (as G.S. Traders, Chawri Bazaar). Their live website was a generic template: functional, but built for no one in particular.
40+ yrs
Manufacturing history, but the old site listed the company as “Established 2023”
6
Pages: Home, About, Products, Gallery, Brochure, Contact
0
Pages covering certifications, quality process, or legal/privacy terms
OLD HOME
OLD PRODUCTS
03
SECTION 03 · HOME PAGE
MTK SCREWS · CASE STUDY
Home: from banner to buyer journey
BEFORE
AFTER
Hero reframed around the industrial buyer: headline, credibility stats, and two clear CTAs instead of a static banner image.
Trust bar (40+ yrs, 4,000+ clients, 100% quality tested, 25+ countries) replaces the old unlabeled icon counters.
Quality process, certifications, and industries served now live on the homepage — the old page went straight from hero to a flat product grid.
07
SECTION 03 · ABOUT PAGE
MTK SCREWS · CASE STUDY
About: from a paragraph to a track record
BEFORE
AFTER
The real founding year (1983) and journey are told as a milestone timeline, resolving the old page's “2023 / 40 years” contradiction.
Mission, vision, values, and a named leadership team give the brand a face — the old page had none of this.
A sustainability section (carbon footprint reduction) adds a credibility angle aimed at modern industrial buyers.
08
SECTION 03 · PRODUCT CATALOG
MTK SCREWS · CASE STUDY
Products: from a flat grid to a spec sheet
BEFORE
AFTER
Old category pages buried a handful of products under walls of duplicated “Best Screw Manufacturer in [City]” text — all removed.
New catalog is organised by category (SS Screws, High Tensile Bolts, Nuts, Washers, Custom) with real spec tags and DIN/IS standard codes.
A custom-drawing upload CTA turns the catalog into a lead-generation surface, not just a picture gallery.
09
SECTION 03 · PRODUCT DETAIL
MTK SCREWS · CASE STUDY
Product page: from FAQ filler to a data sheet
BEFORE
AFTER
Technical Specifications (material, thread, coating, standards, hardness) replace paragraphs of repeated city-based SEO copy.
Installation guidance, applications by industry, and related products help buyers evaluate fit without contacting sales first.
An embedded quote form captures the enquiry at the exact moment of product interest.
10
SECTION 03 · MOBILE
MTK SCREWS · CASE STUDY
Built for the buyer on a phone
HERO
TRUST NUMBERS
PRODUCTS
REQUEST A QUOTE
The hero keeps its two actions, Explore Products and Factory Tour, with a WhatsApp button always in reach.
The 40+ years, 4000+ clients, 100% quality-tested and 20+ states-served tiles stack cleanly on a small screen.
Product categories and the Request a Custom Quote block (Request Quote, WhatsApp Us) work as single-column cards.
11
SECTION 03 · NEW CAPABILITY
MTK SCREWS · CASE STUDY
New: a page built entirely on trust
DID NOT EXIST BEFORE
CERTIFICATIONS
TESTING & QA
ISO 9001:2015, BIS/IS, and DIN/ANSI compliance explained in plain terms, with certificate downloads.
In-house testing lab — tensile, dimensional, salt-spray, and hardness testing — shown as evidence, not just claimed.
A 5-stage inspection process, from incoming material to pre-dispatch audit, mirrors how procurement teams actually vet suppliers.
12
SECTION 03 · CONTACT & LEGAL
MTK SCREWS · CASE STUDY
A real enquiry funnel, and legal footing
BEFORE
AFTER
NEW: PRIVACY POLICY
Contact page
Quick-contact cards, a structured RFQ form (product, material, quantity, drawing), factory map, and an FAQ — replacing one generic contact form.
Privacy Policy & Terms
A page that simply did not exist on the old site — now covering data collection, usage, security, and buyer rights.
13
SECTION 03 · CUSTOM MAIL SOLUTION
MTK SCREWS · CASE STUDY
Enquiries that arrive ready to act on
1
Buyer submits an RFQ
Name, company, email, phone / WhatsApp, product category, material grade, quantity, size or standard, and requirements.
2
Checked before it is accepted
Required fields and email format are validated, and every field is trimmed and length-capped to keep junk out.
3
Logged as a record
Each enquiry is time-stamped and stored as one row, so nothing depends on someone spotting an email in a busy inbox.
4
Branded email to the sales inbox
A structured, MTK-styled notification lists every field, with Reply-To set to the buyer and a one-click reply button.
MTK Screws
SAMPLE
NEW QUOTE REQUEST
Sample Buyer Pvt Ltd sent an enquiry
Product
CSK Machine Screws
Material
SS 304
Quantity
10,000 pcs
Contact
+91 XXXXX XXXXX
Received
23 Sep, 10:42 am
Need M4 × 20 mm, DIN 965, with test certificates.
Reply to Sample Buyer →
Illustrative layout — fields mirror the RFQ form; sample data only.
14
SECTION 03 · FACTORY TOUR VIDEO
MTK SCREWS · CASE STUDY
The factory visit, without the travel
Site board
Raw wire coils
Thread rolling
Sorting
Weight check
End card
THE PROBLEM
MTK sells to buyers across India and export markets. Most will never stand on the shop floor in Greater Noida, yet they are asked to trust the supplier with production parts.
WHAT WE MADE
A ~90-second tour (1280×720) that follows the product from raw wire coils through forming and thread rolling to sorting, weight checks, and packing.
WHAT WE EDITED
On-screen process captions such as “Thread Rolling Process” and “Precise Weight Verification”, a branded end card with the Aggarwal Industries logo and tagline, and a matching “Inside the Factory” thumbnail.
WHERE IT LIVES
Promoted from the Factory Tour button beside Explore Products in the home-page hero, so a first-time visitor reaches it in one click.
15
OUTCOME
MTK SCREWS · CASE STUDY
What the client said
“
Great work on the website really appreciate the effort and attention to detail. You've brought out a clean, classy design that reflects the brand well, and you were super helpful throughout the process, always quick to understand what we wanted and deliver it right. Thank you for a job well done!
Shray Aggarwal
Managing Director, MTK Screws
ALSO ON THE NEW SITE
Buyer stories
Customer testimonials with star ratings and each buyer's role and company.
Common questions
An FAQ for procurement buyers: grades, custom sizes, certifications, export, minimum order.
Always-on contact
A floating WhatsApp button, direct phone and email, and a Download PDF catalog link.
16
Built for MTK Screws by WebGraha
From a generic template to a brand-true, buyer-ready industrial fastener site.
webgraha.com